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Bespoke Retail Point of Sale display - Naturediet


" Naturediet have worked with Shelfspan for almost 4 years and during this time they have provided a very high level of expertise and professionalism in both ideas and support.  At all times they produced and met some very tight deadlines.  I would highly recommend their services "

Emma McKenzie, UK Sales Manager


Naturediet (www.naturediet.co.uk) is a proudly British company providing top quality, natural pet food aimed at providing the best possible nutrition for dogs.
The Naturediet range is manufactured in Norfolk in the UK, and is retailed through specialist pet-food stores.


The Need

To enable Naturediet to deliver a merchandising unit to their retailers that would make selling their product as simple as possible, they required a bespoke Point-of-Sale (POS) unit that would encourage prominent positioning and effective replenishment.


The Solution

No need to redesign existing product line packaging to fit new POS units

The unit was made-to-measure to fit the existing Naturediet packaging – delivered cases of product can be opened and placed directly onto the unit, making replenishment simple and quick for retailers.


Plenty of space for clear branding and promotional materials

The Shelfspan sales team worked with Naturediet to maximize the available space for branding and ticket edging.


Mobile unit to encourage retailers to move the unit to a prominent sales position

The unit was designed with swivel castors to allow mobility.


Cost effective design and production

The unit was built with smaller gauge wire and narrower posts to keep materials costs down.  Using the innovative design of our ECLIPSE range as a template meant the unit benefited from excellent strength-to-weight ratio, and the wire construction gives airflow necessary to keep products dry.